Before everyone thought VR would be awful, because of the 80-90s polygonal features.
Now with photorealism and high quality resolution graphics, getting immersed is very simple. Arkham VR looks promising, with its immersion and the fantasy of being Batman in first person perspective is cool. Will this be a problem with later generations is something of concern, much like that of the psychological impact of the iPhone on toddlers.
VR involving going to real places sponsored by Google or Disney, or brand marketing to places of out comic book or fairy tale franchises could be big. They could replace movie theatres.
I am imagining a first person Minecraft or World of Warcraft that immerse gaming fans.