Happy 20th Anniversary, Crash Bandicoot

Crash Bandicoot! I know so much about this franchise!

I know very little bit about this franchise! I keep thinking the Nintendo ones are repros.

A lot considered Final Fantasy VII, one of Playstation’s best sellers as the mascot for the Playstation, but others considered a more family friendly alternative. I think he’s a very good successor to Mario, and if Super Mario 64 hadn’t been such as success, Crash could’ve taken over. Sega had been pretty much destroyed 32 bit in America, thanks to the steep price curve. However, how did Crash do in Japan?

Jason Rubin said this about Crash in Japan.

Sony Japan bought off on Crash for the international market.

I don’t want to make the decision on their part seem arbitrary.  Naughty Dog would do a huge amount of work after this on the game for Japan, and even then we would always release a Japanese specific build.  Whether it was giving Aku Aku pop up text instructions, or replace a Crash smashing “death” that reminded them of the severed head and shoes left by a serial killer that was loose in Japan during Crash 2’s release, we focused on Japan and fought hard for acceptance and success.

We relied on our Japanese producers, including Shuhei Yoshida, who was assigned shortly after this meeting, to help us overcome our understandable ignorance of what would work in Japan.  And Sony Japan’s marketing department basically built their own Crash from the ground up for the marketing push.

Maybe Charlotte’s changes showed Sony that there was a glimmer of hope for Crash in Japan.  Maybe they just saw how desperate we were to please and couldn’t say no.  Maybe Universal put something in the coffee they had during the break.

Who knows, but Crash was now a big part of the international PlayStation push.  So there were more important things for us to worry about then Sony and the deal:

The fear of Miyamoto was thick at Naughty Dog during the entire Crash development period.  We knew eventually he would come out with another Mario, but we were hoping, praying even, that it would be a year after we launched.

Unfortunately that was not to be.  We started seeing leaks of video of the game.

It was immediately obvious that it was a different type of game: truly open.  That scared us.  But when we saw the graphics we couldn’t believe it.  I know there will be some that take this as heresy, but when we saw the blocky, simple, open world we breathed a sign of relief.  I think I called it I Robot Mario, evoking the first 3D game.

Of course we hadn’t played it, so we knew we couldn’t pass judgment until we did.  That would happen at E3.

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